News Corp: Making of a Global Media Business

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Case Details:

Case Code : BSTA076
Case Length : 16 Pages
Period : 1952 - 2003
Organization : News Corporation (News Corp)
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Can we change the world? No, but hell we can all try.

- Rupert Murdoch¹.

Introduction

Rupert Murdoch, 71, (Murdoch) was a pleased man in early 2003. His company, The News Corporation (News Corp) had been a star performer in the troubled media industry. News Corp was expected to generate about $18 billion in revenue and $2 billion in operating income in 2003, both records for the company. Except News Corp and Viacom, virtually every other media giant was facing a crisis by the end of 2002. AOL Time Warner (Warner) had lost $100 billion in market capitalization after the doomed merger of AOL with Time Warner. The French company Vivendi Universal (Universal), which faced a leadership crisis following the resignation of CEO Jean-Marie Messier, declared a $20 billion loss in 2002.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Disney continued its disappointing performance. On the other hand, Fox Entertainment Group, which was owned by News Corp. was the top-performing major media stock in 2002. News Corp, which included the company's newspapers and other global properties, was the third best performer (See Exhibit I). While top-management squabbles were common in many other media companies, Murdoch's top management team headed by chief operating officer, Peter Chernin (Chernin) seemed to be working like a well-oiled machine...

Excerpts >>

1] Interview with Rupert Murdoch, British Journalism Review, Volume 10, No. 4, 1999.

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